Founders · principals · operators · dealmakers
Your edge doesn’t have to wait for your company to figure AI out.
You’ve got the tools. So does everyone you compete with. We work with you one on one, on your real work, until AI is just how you work.
behmn · the AI reality company
Your AI investment has two jobs. Better business results. More capable people. Don’t buy half a solution.
We start with what’s actually happening in your business. Then we build the blend of AI and human skills that makes you, and the people you bet on, dangerous.
Is this happening to you, or for you?
Founders · CEOs · COOs · CFOs · transformation leaders
If the work hasn’t changed, the transformation hasn’t happened.
You’ve bought the licenses. Maybe you’ve run the summit. And you still can’t say, with a straight face, what’s actually happening with AI three levels down. We measure the gaps that kill transformations. Then we close them.
Coaches · builders · program operators
There’s more demand for this work than there are people trained to do it.
We’re a small senior team and the work ships every month. You’d work directly with the founders, on real clients, from your first week.
Everything works twice: once for you, once for your team.
Teams and executives from
behmn is the only firm built to close the gap between what leaders believe about AI and what’s actually happening.
What leaders believe about AI
You’ve bought the licenses. Maybe you’ve run the summit.
What’s actually happening
And you still can’t say, with a straight face, what’s actually happening with AI three levels down.
We don’t diagnose and disappear.
- 01
Diagnose
Understand what’s really happening.
The Reality Gap™: find where AI is working, what’s getting in the way, and what to prioritize.
- 02
Build
Get better by doing real work.
AI Build Intensive: build a workflow, automation or agent—and develop the skills and judgment to use it well.
- 03
Sustain
Keep improving what you’ve built.
Operator Coaching: keep applying what you’ve learned and help good practices spread.
Transformation without truth is just high-priced theater.
The agency that audited itself.
GlueIQ is a 65-person independent creative agency in Miami, publicly positioned as AI-forward. Its CEO had already adopted AI himself. He commissioned a Reality Gap™ on the whole company anyway: 55 interviews, his nine-person leadership team and 46 of their people, two levels deep. Most leaders who believe they’re ahead don’t invite a firm to test that belief in front of the whole company. He did.
“We have more credibility than capability. We have to catch up to our own reputation.”
Diagnosis, capability, product. In one quarter.
Read the case study- 55
- interviews, two levels deep
- 5
- AI initiatives launched and died in the 18 months before
- 30
- hours of hands-on upskilling
- 4
- functions now carry an embedded AI champion
- 1
- live product shipped: Glue42
Built for organizations that take data seriously.
- Your tools. Your policies.
- For client workflows, we work within your approved tools and review proposed tools and data handling with your IT team.
- Confidential by design.
- Interviews are confidential. Employee answers roll up to the team level with no individual attribution.
- Responsible use is a skill.
- We help your people make better decisions about what to share with AI, which tools to use, and when to involve IT.
Who you’ll work with
Alex Schwartz
Founder & CEO
- Former Publicis Sapient strategist who led Fortune 500 transformation programs.
- Founded The Disrupted Workforce.
Matty Squarzoni
Co-founder & CTO
- The technologist who builds the AI tools and platforms that power behmn’s client engagements.
- Matty lives in Claude Code, MCP integrations, and AI systems architecture.
Dr. Ernesto Lee
Chief AI Strategy and Learning Officer
- Ranked the #1 AI Professor in America in 2025.
- Founder of DrLee.AI, where he advises C-suite leaders at JPMorgan Chase, Cisco, and government agencies on AI transformation.
The future doesn’t belong to humans or AI. It belongs to humans who become exceptional at AI without surrendering what makes us human.
behmn is pronounced “be human.”